AW XCreating amazing companies with global ambitions


Academic Work X (AW X) is our business incubator in the AW Family where we provide a home for innovative startups related to our core business in some way.

The staffing and recruiting business is changing fast. New technology, new approaches and new needs are fueling a whole new range of exciting startups with huge growth potential. Back in 2016, we opened our own business incubator, AW X, to nurture and develop new ideas with knowledge from our core business, financing and more. We call it the “X factor” because such companies have exceptional qualities and talents that make them stand out.

New solutions for new times

AW Family brands that have emerged from AW X include our AW Academy (accelerated learning programs); Happo (digital recruitment app); Digitalent (IT consulting); AW Instajobs (cloud-based jobs app) and AW Executive Search (specialists in executive search and interim management). We are always exploring new ideas, both internally and externally, that fit into our AW Family ecosystem and support our vision of being the customers’ first choice.
We support innovative startups that have that X Factor
The quotee Michael Gårdman
Michael GårdmanHead of Business Development, AW X

Quick facts

  • Business incubator in the AW Family
  • Original home of: Happo, Digitalent, Instajobs, AW Executive Search